SEO stands for search engine optimization. The basic information and knowledge of Search Engine Optimization are required for anyone who wishes their website to be listed in the top 10 of Google searches. The following content will have the basic information for the beginners who wish to learn Search Engine Optimization.
People search for many products and services which are directly or indirectly related to the business you do. The understanding of the search engine will surely lead to the visibility of your website on the Google search list. For example, if someone wants to buy a laptop and then that user will ask Google for the online stores or websites available to buy the laptop from; and then Google will display a list of the topmost websites or the laptop stores available nearby. This listing also comes with the review of customers which helps the user to choose the best for good User experience. There are many search engines on the internet but Google ranks the number one in on the list. The search result is constantly changing regardless of which search engine you use. Any search which is received by Google from a user; Google looks out for the information which is highly relevant and of high quality regarding the user’s query. The search engine chooses the relevant website by reading the entire content on the website and evaluating it and comparing it to the searched keyword then it produces the results to the user.
The first and the most important step in the Search Engine Optimization is to know to identify the keywords used for searching by the end-user. According to the majorly searched keyword by the end-user, the probability of landing on your website will be more. So the first task here is to search for the keyword which is searched many times. The majorly used keywords also have to be relevant to the products and services which you are providing. Apart from this you also need to understand who competes with you. You need to do a small research on the keywords which are used by the customers of competitors and only then you will understand what customers are interested in and what kinds of problems they have and then you can give a proper solution for this and include a keyword which will do your work easy. The research will provide you with the keywords that you require.
When you have a concrete list of all the keywords, then you need to connect it to the site’s content. Choosing the listed keywords to tag the content of your website should be done very carefully. The most searched keyword which is relevant should be in the title tag. The title tag can be seen on the top of every tab. An HTML element that cannot be seen on your page but can be updated on your site’s code is called a meta description. Choose the content on your website carefully and do not duplicate any content from other websites. Doing this will improve the quality of your website and also when there is unique content on a single website the search results will be much more effective. Marking your images impacts the way the search engines perceive the page of your website. An HTML element that provides information regarding your product or service when any user cannot view it is called as an alt attribute. The structure of the URL has to be both functional and short in size. A short URL is very useful as you can easily copy and paste it anywhere. Make sure that you do not use all the keywords in your URL, just use a single keyword and make the URL look short. Schema markup is a tool available for Google which helps your website get promoted well as it is done by the advertisements of Google ads. The architecture of your website has to be arranged very well so that the different pages on the website are interlinked and can be ranked on Google searches accordingly. For your website to show up in the search result list, there should be a very strong and high-quality link that connects your website with the keywords that are searched. There is a step by step procedure to make proper content which gets discovered according to the search results and the relevance of your product or service. A strong content creator is always in demand and if you are consistent enough to create content related to building a professional and powerful relation to the searches of the user then you will be very successful in getting your website to be in the top 10 list. The website created must also be mobile-friendly, whatever content you can see on the desktop screen can be seen on phone as well.